Main Kuch Bhi Kar Sakti Hu! a show on empowering women and the girl child, has reached 400 million people, been dubbed in 11 languages, aired on 239 radio stations and given saas-bahu entertainment serials a run for their money. Take a look.
The show, launched in 2014, has already had a run for two seasons, completing over 170 episodes. It has been translated into 14 languages and is broadcast on 240 radio channels as well as over the Internet. The third season’s filming is on the way.
This television show is aimed at targeting social issues like gender discrimination, child marriage, domestic violence and extends to protecting women’s rights and understanding issues pertaining to them in a patriarchal society.
The show has been partly funded by UK foreign aid Department for International Development and conceptualized by the Population Foundation of India, an NGO that works towards promoting gender-sensitive population policies and programs.
Main Kuch Bhi Kar Sakti Hoon is the story of a young woman named Sneha Mathur, who is a doctor by profession and how she quits her job in Mumbai to go to her native village Pratappur and work there. She comes across many challenges and addresses various taboos like menstruation, contraceptives, and masturbation. Through this show, the audience vicariously sees and understands the plagues of the society around them and how they need to be looked at and dealt with.
According to a report by The Guardian, the makers of the show spent an entire year traveling across the country’s rural parts and researched the social problems that exist and plague the country, more notably the villages.
The spectacular success of the serial is a case in point that education through entertainment is one of the most successful ways of bringing about a positive change in the attitudes of people around difficult social norms. People have grown to trust the powerful messages of this programme.This fact, coupled with Doordarshan’s phenomenal penetration in rural India, leaves little doubt that this show can be a game-changer in the field of media-based social action.
Sources: Indian Express, DD, First Post